Apparently Game Labs has booked some google adverts for UA:D, specfically connected to any search for "Rule the Waves"...
I have seen two versions of the "Rule the Waves" UA:D adverts with different sublines, they do not fire reliably on every google search for "Rule the Waves", but often I see one as the very first result on page 1 and the other as the first result on page 2.
Considering how much UA:D owes RTW in "spiritual mentorship" this behaviour by Game Labs is a bit -erm- forward I'd say. I know consensus among us is that it is all to the good and RTW2 will not loose sales to UA:D, ant that most likely the opposite will happen. But I am also thinking of the future here. I for one want the RTW branch to stay strong, deliver the RTW2 updates (missiles...) we expect and eventually mature for RTW3 (1865-1955 anyone?), especially as there is still the distinct danger that UA:D will stay a product line with an arcade as opposed to simulation philosophy.
Honestly the two will likely share a lot of the same players but do not seem to directly compete with each other. I wouldn't say its questionable behavior unless they start marketing it as an alternative.
I doubt it's illegal (and I'm not suggesting you were saying it was tbr), but it does strike me as potentially morally on the nose to me - but I don't think there's much to be done. I suspect most advertising is pretty cut-throat and doesn't mind blatantly trying to pinch other people's customers - if I had to pick a 'bottom ten industries for ethical behaviour', I have no doubt advertising would be in the mix.
Post by tortugapower on Nov 12, 2019 18:22:52 GMT -5
It seems like pretty straight-forward advertising. It might not even be dictated by Game Labs (it might be Google algorithm-driven).
This seems similar to if a person who is selling cookies markets to people who buy brownies. It's a natural demographic, and it would be pretty bad marketing if they didn't target the folks most likely to be interested in their game.
Post by tortugapower on Nov 12, 2019 21:08:56 GMT -5
(By the way, I just wanted to add that I dislike marketing the way it's done, and I think you can probably make an argument for a lot of present-day marketing being immoral, to some degree.
But that's a discussion for a different place and time, and unless/until that becomes the prevailing view, we shouldn't pick and choose which products we belittle for using what's widely considered marketing best-practice.)
I I have to say - probably the only reason i know that UA exists is through a random google advertisement.. so for once those "aimed" adverts actually worked, I got the early access to UA, and am happy for it As I see it, the games don't really overlap; still many open questions on how the campaigns of UA will work, and how managing large fleets in combat will be. In any case, both games are pretty niche products, it seems natural that marketing goes for a very focused approach; little point in advertising these games to people searching for Call of Duty or Fortnite